Nearly ready to launch a new website
I'm thinking this is the last site I'll build for myself
The final stretch
I'm getting really close to launching what I'm thinking will be the last website I ever build for myself. And I was beginning to wonder why I was even bothering.
As usual, the desire to get started was based on a hefty dose of FOMO (new features! Cool shit!) and my evolving understanding of simple and effective marketing.
I’m what they call it a multipotentialite, and I wove together quite a few strands of the things that I do and am passionate about in my current site (suekearney.com; the url will remain the same). This new site is much more streamlined — having just one offer keeps it really simple. Plus I got to build out a brand new design idea, and that's always fun. I picked a real challenge for myself this time; my new website has only three colors!
Facing doubts
At 73, and with just one paying consulting client in the past year, I couldn't help but wonder why I was bothering at all. Lucky for me, I've learned not to believe everything I think (old! irrelevant!), so I went ahead and set about this website redo anyway.
Simplifying my offer
My working theory: I've been both a buyer and a seller of coaching packages. I've learned firsthand how pressuring it can feel to have to choose from prepackaged deals; I didn't like trying to fit my unique peg into predefined holes.
Streamlining my offerings
So I decided to offer single Strategic Marketing calls. Simple and streamlined. Book a call and get exactly the clarity and resources you need.
How do I help you in a Strategic Marketing call?
WordPress Wizardry
Unleash the magic of WordPress with this maven’s expert guidance.
Impactful Design & Visuals
Make your brand unforgettable with magnetic elements that make you stand out.
Brand Alchemy
Transform your brand into profitable gold with messaging that leaves a lasting imprint.
Captivating Content
Weave a strong web of connection and interaction with your audience through engaging storytelling.
Compelling User Experience
Guide your audience towards action, conversion, and sales with ease.
And then what?
If we click on your call, if it’s a fit, and if the need is clear to us both, then I’ll offer a package that will help in a deeper way. Could be a short term situation, or maybe a little longer, depending.
So far, this idea is proving itself to be a good one; nimble and client-focused. I just completed the second individual call with a new client, who then opted into a package with me. We defined that package together; this upcoming piece of work will get us to a certain point that meets her immediate needs. At that point, she can decide whether to continue with my help, DIY, or go to somebody else.
Reflecting on the journey
Building this new website has been a journey of personal growth and perseverance. It's not just about the website; it's about embracing new beginnings at any age.
If you're ready, you can book your first (or next) Strategic Marketing call with me right now. No need to wait for the website to launch.
Embracing new beginnings, even at 73, has been a journey of growth and perseverance. Let's celebrate these new chapters together.
What are you up to? What are you doing anyway, despite the grumpy voices in your head? I’d love to hear from you.
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